Felipe Santibañez is a multidisciplinary visual creator
working as a creative director and photographer.
working as a creative director and photographer.
His work moves between the artistic and the commercial,
blending a distinctive aesthetic language with strong
emotional and narrative appeal.
As a creative director, he leads video and photo projects
for lifestyle brands driven by narrative and refined visual direction.
In photography, Felipe approaches the act of photographing as a tool for self-knowledge and presence.
His work reveals how he sees, finding beauty in bodies, gestures, and everyday moments.
He is the co-founder of SIERRA, a creative production house based in Barcelona and Amsterdam.
Felipe leads the company’s creative vision and production strategy, guiding projects from concept to delivery with a balance of artistic direction, operational clarity, and visual consistency.
His approach combines strategic thinking and hands-on leadership to ensure that each production is culturally relevant, visually distinctive, and aligned with SIERRA’s voice.
Driven by creativity and an entrepreneurial spirit, Felipe builds bridges between people, ideas, and aesthetics, always seeking to generate impact through image.
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